About – Apna Karoobar
Founded by Syed Nazim Naqvi
Apna Karoobar is a modern multi-vendor marketplace created with one mission: to empower local sellers, simplify online shopping, and build Pakistan’s most trusted digital business ecosystem. Founded by Syed Nazim Naqvi, the platform brings together entrepreneurs, small businesses, home-based sellers, and established brands—giving them equal access to powerful e-commerce tools and nationwide customers.
At Apna Karoobar, we believe that every business deserves a chance to grow, no matter its size. Our marketplace enables vendors to open their online store instantly, showcase unlimited products, manage orders, and receive secure payments—all through a user-friendly system designed for convenience and transparency.
For customers, Apna Karoobar offers a safe, reliable, and enjoyable shopping experience with a wide range of products from verified sellers. From order tracking to easy returns, dedicated customer support, and secure checkout, we ensure that every step is smooth and stress-free.
As Pakistan continues to move toward digital transformation, Apna Karoobar stands as a platform built on trust, innovation, and opportunity. Our vision is to create a thriving online marketplace where businesses flourish, buyers shop with confidence, and communities grow stronger.
With the leadership of Syed Nazim Naqvi, we are committed to shaping a future where entrepreneurship is accessible, digital business becomes effortless, and every Pakistani can proudly say:
“Apna Karoobar, Apni Pehchaan.”
Mission Statement
At Apna Karoobar, our mission is to empower every Pakistani entrepreneur by providing an accessible, secure, and technology-driven multi-vendor marketplace where businesses of all sizes can sell, grow, and succeed. We aim to simplify e-commerce, support digital entrepreneurship, and create equal opportunities for all—whether home-based sellers or established companies.
Vision Statement
Our vision is to become Pakistan’s most trusted, innovative, and people-centric e-commerce ecosystem, enabling millions of sellers and buyers to connect with confidence. We aspire to lead the future of digital business by promoting transparency, empowering local talent, and building a platform where every business can transform into a brand.
Core Values
1. Empowerment
We empower individuals and businesses by offering tools, training, and opportunities to grow independently.
2. Trust & Transparency
Trust is our foundation—from seller verification to secure payments and honest policies.
3. Innovation
We continuously innovate to provide modern, fast, and simple selling and shopping experiences.
4. Community Growth
We believe in strengthening local communities by supporting small businesses and promoting local talent.
5. Customer-Centric Approach
Every decision focuses on delivering the best possible experience for both sellers and buyers.
6. Fair Opportunity
Apna Karoobar ensures equal access for everyone—no bias, no barriers, no limitations.
Founder’s Message – Syed Nazim Naqvi
Apna Karoobar was born from a belief—
that every Pakistani, whether a skilled artisan, small business owner, student entrepreneur, or home-based seller, deserves a platform to showcase their products without fear of limitations or high costs.
For years, small businesses struggled to enter the online market due to complicated processes and lack of support. I founded Apna Karoobar to change this. Our goal is simple:
create a marketplace where success is possible for everyone.
We are building more than an e-commerce platform—we are building an ecosystem of trust, opportunity, and digital empowerment. Every feature we develop, every service we introduce, and every seller we onboard brings us closer to transforming Pakistan’s digital economy.
To every vendor joining us:
Your business is your passion. Helping you grow is ours.
To every customer trusting us:
Your confidence inspires us to deliver better every day.
Together, we will shape a future where businesses thrive, entrepreneurs rise, and the nation moves forward with strength and pride.
— Syed Nazim Naqvi
Founder, Apna Karoobar